Commercial operations · Leadership · Customer experience

I turn opportunities
into outcomes.

Connecting people, operations and commercial opportunities to deliver measurable results.

My background spans automotive commercial leadership, account management and regional operations. I combine a track record of measurable results with a hands-on curiosity for turning new ideas into something real.

Portrait of Sam Pickering
$20.6MLucid team studio revenue · Aug–Dec 2024
98%Lucid market sales growth YoY · 2025
$3M+Additional annual business awarded · Hub Group
Selected experience & projects

Results, perspective, and initiative.

Selected examples of how I grow accounts, lead teams, improve operations and build new ideas.

02 / Strategic account management · Hub Group

Turning recurring service friction into account growth

Identified a recurring transportation gap, helped secure ongoing Ocean Spray business, then coordinated customers, facilities and carriers to execute the increased volume.

$3M+ annual business awarded · 71%+ growth in awarded business
Read the case study →
03 / Automotive retail & customer experience · Tesla / BMW

Two retail models. One customer-first approach.

Compared direct-to-consumer and dealership experiences firsthand, delivering strong individual results while learning how pricing, approvals and delivery shape customer confidence.

Tesla: #1 in-store sales, April 2026 · 65% FSD attach | BMW: Fast Start, 3 of 4 months
Read the case study →
04 / Independent product development · GiMagi

From a parent's idea to an AI-powered storytelling application.

Defined and built a working children's storytelling alpha, combining original characters and worlds with personalized story creation, AI-assisted development and hands-on quality testing.

Product strategy · AI-assisted development · User experience · Iterative testing
GiMagi colorful wordmarkWorking alpha · In development
About me

A little more about me.

Originally from England, I now call the Chicago area home. My career has taken me through sports, logistics and the automotive industry, including a move across the country to California to lead a Lucid Motors studio.

I've never followed a particularly conventional career path, but there's been a consistent theme throughout: I enjoy building things, solving problems and finding ways to make something work better than it did before.

That curiosity extends beyond my professional career. More recently, I've been exploring the world of technology and AI, developing ideas of my own, including GiMagi, an interactive storytelling experience for children.

Outside work, I'm a husband, dad and lifelong sports fan. Having grown up in England, Leicester City will always have my loyalty, but Chicago is home now, and I've embraced the Cubs, Bears, Bulls and Blackhawks along the way. These days, much of my inspiration comes from watching my daughter discover the world around her.

How I work

Big-picture thinking. Hands-on execution.

I enjoy finding the connection between what a business needs, what its customers experience, and what a team can deliver. My approach is practical: understand the problem, use the evidence, bring people with you, and keep improving.

Whether I'm leading a team, strengthening an account relationship, or testing an idea of my own, I care about making progress that can be seen and measured.

Start with the customerUnderstand the journey, the friction points and the experience we're trying to create.
Develop people and ownershipSet clear expectations, coach consistently and give teams room to succeed.
Use evidence, then actTranslate performance data and feedback into practical improvements.
Build, test, refineMove beyond ideas and learn through real execution.
Let's connect

Get in touch.

I'm exploring opportunities in commercial operations, customer experience, account management and business leadership. If my experience could be a fit for your team, I'd welcome a conversation.

spickering0926@gmail.com