From individual performance to commercial leadership.

At Lucid’s Oak Brook studio, I built a consultative sales approach grounded in product knowledge and long-term customer relationships. I generated $8M+ in personal vehicle sales, ranked among the Top 10 North American field sales performers, and earned promotion from Sales Specialist to Studio Manager.

I independently organized Lucid & Lattes, an early-access introduction to the Gravity for approximately 50 Lucid owner families before the experience opened to prospective customers and the public. I led owner invitations, event logistics and post-event outreach. The event directly generated multiple vehicle pre-orders, with orders placed during the event and additional orders secured through follow-up.

At Newport Beach, I stepped into a team skeptical of leadership and accustomed to inconsistent direction. I focused on earning credibility, clarifying priorities and making coaching accessible.

When formal one-to-ones met resistance, I changed the format—not the commitment to communication. I worked alongside the team, coached in real time, held brief morning huddles when coverage allowed, and sent updates highlighting performance, priorities and areas for improvement. Engagement increased, and even initially resistant colleagues began seeking my guidance.

The culture remained a work in progress. My aim was consistent direction and practical accountability, not meetings for their own sake.

Customers sometimes faced a 45-minute-plus drive to Los Angeles—or even travel to San Francisco—to collect a vehicle matching their preferences. That added inconvenience and delay to an otherwise ready-to-buy customer journey. My guiding principle was simple: time kills deals.

I reviewed available and inbound inventory against customer demand, asked Sales Specialists what configurations buyers were waiting for, and built direct working relationships with factory inventory colleagues. Together, we prioritized better-matched allocations to improve local availability and make the path from order to delivery more convenient.

Our studio consistently posted some of the fastest order-to-delivery times in internal operational comparisons, alongside low vehicle dwell. Better alignment between available inventory and customer demand helped make the purchase-to-delivery experience more convenient.

Under my management, the Newport Beach studio generated $20.6M in revenue from August–December 2024. The market recorded 98% year-over-year sales growth in 2025, and the studio ranked third nationally in overall studio performance from January–July 2025, based on a combined set of internal KPIs rather than sales volume alone.

These were collective studio and market outcomes. I led daily execution, coached the team and connected customer needs with operational decisions to support sustained performance.